Bite Teams with esurance
Guests at this summer’s Groupon Bite of Seattle will notice an increased effort to reduce food waste and encourage event-wide recycling, thanks to funding from esurance.
As part of an effort to reduce the event’s carbon footprint and further educate the general public on ways to do the same, producers of the Bite have teamed with esurance to help educate event attendees on proper disposal of food waste and recycling in a massive way.
New composting and recycling stations will be located in 10x10 open-sided booths in high-traffic food consumption areas of the event. These areas will have esurance Brand Ambassadors to educate consumers about which items are recyclable and to encourage proper food compositing while reducing the occurrence of material contamination. Event attendees are encouraged to not only use the stations, but also ask questions and gather information from the station attendants on ways to carry out these goals in their own homes.
“It’s challenging to reduce waste at events as large as the Bite of Seattle, and it’s important to rise to that challenge,” said Director of Operations Bjorn Estlund. “Since 2007 we have reduced food waste by nearly 50% and have increased our recycling by 65%. In 2012, we have a goal of zero food waste sent to the landfill and we are excited to partner with esurance and Seattle Tilth in order to reach this goal.”
“esurance has a history of promoting planet-friendly initiatives. We make people’s lives easier by helping them buy and manage their car insurance effortlessly, and we are extending that concept to our presence at Bite of Seattle,” said Esurance Vice President of Marketing, Darren Howard. “Esurance is proud to support Bite of Seattle’s commitment to a zero [food] waste event by facilitating easy access to recycling and composting.”
esurance strives to promote a healthy environment by not only forming eco sponsorships such as this, but also by offsetting electricity use in company offices, using hybrid claims vehicles, planting trees in office communities and much more.
For additional information on esurance’s environmental initiatives, click on http://www.esurance.com/environment.